AI-powered search engine optimization ensures that a company can procure insights into how existing online content can be improved to increase its position on the SERPs. Search rankings power marketing campaigns by bolstering online visibility. Most search engines use click-through rate as a ranking factor. Whenever people click on your link, it is also important that the landing page looks like it is giving them what they are looking for. Most search engines use click-through rate as a ranking factor, but click-backs can hurt a site’s ranking.
When it comes to people clicking your result upon having searched for a specific term, it’s not enough to just be present. Using predictive analytics, an AI platform is able to help ensure this is the case—recommending the best content to satisfy the most people. The AI is capable of procuring crucial insights into how existing online content can be improved to rank higher for specific terms. Search rankings power marketing campaigns, so savvy SEO ensures how your content is tailored and presented will improve your site’s position on SERPs.